Don’t be a Bob

 
In one of Chris Brogan’s recent posts (Chris is currently the number one blogger on social media), he tells the story of ‘Bob’ a social media enthusiast who risks getting fired for ‘talking’ to customers and being (god forbid!) helpful.
To protect your organisation, and importantly yourself (from becoming a Bob) recommend the development of some some social media guidelines and get [...]

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Staff communities

Who works in an organisation that operates in silos?
One of the things I learnt about while away, is how to use social media to solve problems of knowledge silos, generation gaps and geographical boundaries in the work place. 
How?
By combining traditional intranet features with social networking capability – fostering more staff collaboration and communication, and [...]

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Marketing Dis-content

I figure I’m not the only marketer who experiences discontent from time to time as they struggle to persuade the boss that there are new tools and new channels for marketing and we need to consider them in line with our business objectives.  Not to suggest we ditch the old ways – or use social [...]

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