About me

I’ve recently gone from being a marketing contractor to an ‘I don’t know what exactly’. I guess I’m an aggregator, and event organiser. I recently organised the Marketing Now! conference in Wellington (April 2009). It was an ‘indie’ type affair and spawned a community which seeded the NZ Social Media Network which I set up soon after. 

How did it all come about? After reading, researching and playing around with social media for some time I decided I needed to take it to the next level and get some hands-on training/practice before deploying my inexperience on my clients. Failing to find any training in NZ delivered by people with experience, I took off to France in September 2008 and attended a course on Interactive Marketing and PR delivered by the Grenoble Ecole de Management in Paris, France at Venise agency. From there I headed over to Boston and participated in the New Marketing Summit and Workshop on Social media and online communities; facilitated by Chris Brogan, David Meerman-Scott and Paul Gillin amongst others.  

I started this blog to start a ‘conversation’ around social media and find out who’s doing what in this space in NZ with the hope we can learn from each other’s successes and failures! and to quote Plato’s Socrates, encourage those still in resistance mode, to “come out of the darkness and into the light”.

My passion is around using social media for social good, and encouraging social entrepreneurs.

When not working, I read, teach yoga and pilates, run, climb mountains, fly planes, dive and seek new adventures in travel.

Siobhan Bulfin

Wellington, New Zealand