Archive for March, 2009

Need some inspiration?

Feeling a little flat?

Twenty two inspirational quotes from 2008 put together by Adam Singer. Click   here  and enjoy.

Only two weeks to go until Marketing Now!


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That’s the name of Brian Solis’s new book.  Reviews are great and you can order if off Amazon.

There have been a lot of posts lately from the likes of Todd Defren and others lamenting traditional PR agencies lack of understanding, and unwillingless to learn about – social media and online PR.

All the posts and articles share a common recommendation. The first thing to check for when searching for an agency that can help you with your social media objectives – is their social presence.  Are they leveraging off any social networking sites? do any of them blog? do they use online press releases? do they view bloggers as potential key influencers? can they show you evidence of successfully developing and implementing their own social media strategy, and can they show you some they’ve delivered for clients?

Don’t let them try and fool you that their  ‘interactive’ or ‘digital media’ work (while it may be impressive and creative)  is social. 

To be social there needs to be an ‘exchange’ .  

Talk, listen, engage.

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